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How one little leaguer knocked one out of the park with the youth athletic cup he created for boys like him. Comfy Cup provides light impact groin protection in a comfortable and kid-friendly design.

Inventor, Kyler Russell

The Comfy Cup® was invented by 8-year old, Kyler Russell when he grew frustrated with the hard uncomfortable protective athletic cup that his baseball coach required all players on his team to wear as part of the uniform. 

THE PROBLEM: Kyler’s coach required all players on his team to wear a youth protective athletic cup to all baseball games and baseball practices. The athletic cups available were all hard, bulky and uncomfortable, which interfered with Kyler’s ability to focus and concentrate on improving his baseball skills.

THE SOLUTION: Kyler had an idea to create a comfortable, light-weight, flexible, protective athletic cup designed specifically to fit youth athletes just getting started with contact sports. Kyler and his mom put their heads together and designed “The Comfy Cup”. What started out as a hand-sewn product created in the Russell Family’s dining room has evolved into a field-tested, kid-approved Comfy Cup® available to little league baseball players, pee wee football players and youth athletes around the world.

The Russell family is blessed to live a life where they get to leverage their own life experience, love for sports, and unique creative talents to materialize a product that meets a need of young athletes. Realizing the joy that comes in manifesting a creative idea and seeing it benefit others, the Russell Family is committed to donate a percentage of net-profits to programs that support young inventors and entrepreneurs. 

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The Grommet




The Comfy Cup ™ helps boys focus on the game, not the gear.

11-year old, Kyler Russell, of Lenexa, Kansas, was frustrated by the protective athletic cup his baseball coach required boys on his team to wear. It was hard and uncomfortable.  Kyler would fidget with it in the batter’s box, on the field, and in the dugout. It was a constant interference from focusing on the game.  He and his parents tried a variety of athletic cups available in sporting goods stores and online, but couldn’t find a better solution. Instead of letting him whine about it, Kyler’s parents challenged him to come up with a solution. And now, he has hit a home run!

LENEXA, KS – It’s baseball season!  Spring training is in full swing for major league and little league teams.  Every parent who has sat in the bleachers during a boy’s baseball game is familiar with this scene: a boy distracted from the game fidgeting with his protective athletic cup. 

Kyler invented the Comfy Cup™— a more comfortable, lightweight, flexible athletic cup specifically contoured to fit the bodies of young boys. Kyler explains, “I told my mom that I had an idea for a more comfortable cup…we went to the craft store and bought some supplies, my mom got out her sewing machine and we worked together to create the idea I had in my mind.”  What started out as a handmade project in August 2014 has now evolved into the field-tested, kid-approved Comfy Cup™ available for purchase at Scheels of Overland Park, on Amazon, and was recently selected to be the featured product April 5th on The Grommet, a popular retail website with 2.5 million subscribers around the globe –exposure that could turn Kyler’s little-known product into the next must-have item for little leaguers around the world.

The Russell family feels blessed to live a life where they get to leverage their life experiences, love for sports, and unique creative talents to materialize a product that helps kids live better and have more fun. “In this case we just wanted to make sports safer and more enjoyable for boys one less distraction at a time,” says Co-CEO and head mom Brandi Russell.

Additional Information

For press kits, media requests, and additional information on the Comfy Cup™ please contact us at (260) BE-COMFY/ (260) 232-6639.


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